So Windows Phone is well and truly dead (excepting a tiny handful of Windows 10 devices). There it lies, buried in the graveyard of failed smartphone platforms. Cause of death: Android. Yes, really.
Apple changed everything in mobile, but in the chaotic years after its release, there was a massive opportunity to be the alternative that would ultimately dominate marketshare. It was Microsoft’s for the taking, but Google got there first.
I started reflecting on what happened to these smartphones as the 10th anniversary of the iPhone came and went. And the thought that kept occurring to me is how little everybody knew about what was about to happen to the smartphone industry before the iPhone came along. Nobody knew what they didn’t know.