As addiction rates for illicit drugs has skyrocketed in the United States, many turned to Google to try and find places where they can find help — only to run into new issues. An entire industry has emerged online to advertise addiction treatment centers through the search engine, sometimes using deceptive tactics. Now, TechCrunch is reporting that Google is putting its global rehab advertising efforts on hold.
Last year, a Verge report examined some companies used Google to take advantage of the its business listings to deceive addicts looking for care. Following that report, Google pulled ads against a number of rehab-related terms.