Hugo Boss and Tommy Hilfiger are the latest fashion companies to announce their own Android Wear 2.0 watches at Baselworld 2017. The news continues the trend we’ve been seeing of fashion brands stepping up to fill the gaps in the wearables market caused by an absence of new models from established tech companies like Motorola.
Hugo Boss’ watch — the Touch — looks a bit more formal and appears to have a leather band option, which is nice. According to Wareable, the Touch will offer NFC but no heart rate sensor. But given the fashion facing look, it’s probably not the sort of watch you’d wear on a run anyway. The Touch is expected to cost $395 when it hits the market in August.